Tobacco History:
The Social History of Smoking
by George Latimer Apperson
First published in 1914
"The Social History of Smoking" by George Latimer Apperson, can be purchased at Amazon.com in two different versions. Depending on the quality of the edition, prices range between $35 and $104.
From Chapter 3: The druggists and other tradesmen who sold tobacco in Elizabethan and Jacobean days had every provision for the convenience of their numerous customers. Some so-called druggists, it may be shrewdly suspected, did much more business in tobacco than they did in drugs. Dekker tells us of an apothecary and his wife who had no customers resorting to their shop "for any phisicall stuffe," but whose shop had many frequenters in the shape of gentlemen who "came to take their pipes of the divine smoake." That tobacco was often the most profitable part of a druggist's stock is also clear from the last sentence in Bishop Earle's character of "A Tobacco-Seller," one of the shortest in that remarkable collection of "Characters" which the Bishop issued in 1628 under the title of "Micro-Cosmographie."
From Chapter 8: In the whole sixteen volumes of Walpole's correspondence, as so admirably edited by Mrs. Toynbee, there is scarcely a mention of tobacco; and the same may be said of other collections of letters of the same period—the Selwyn letters, the Delany correspondence, and so on. Neither Walpole nor any member of the world in which he lived would appear to have smoked. In Miss Burney's "Evelina," 1778, from the beginning to the end of the book there is no mention whatever of tobacco or of smoking. Apparently the vulgar Branghtons were not vulgar enough to smoke. Such use of tobacco was considered low, and was confined to the classes of society indicated in the preceding chapter. One of the characters in Macklin's "Love à la Mode," 1760, is described as "dull, dull as an alderman, after six pounds of turtle, four bottles of port, and twelve pipes of tobacco."
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From Chapter 9: Other illustrations of folk who smoked, not cigars, but pipes, may be drawn from "Pickwick," which was published in 1836. At the very beginning, when Mr. Pickwick calls a cab at Saint Martin's-le-Grand, the first cab is "fetched from the public-house, where he had been smoking his first pipe." At Rochester, Mr. Pickwick makes notes on the four towns of Strood, Rochester, Chatham and Brompton, where the military were present in strength, and hence the observant gentleman noted—"The consumption of tobacco in these towns must be very great: and the smell which pervades the streets must be exceedingly delicious to those who are extremely fond of smoking." On the evening of the election at Eatanswill, Tupman and Snodgrass resort to the commercial room of the Peacock Inn, where "the atmosphere was redolent of tobacco-smoke, the fumes of which had communicated a rather dingy hue to the whole room, and more especially to the dusty red curtains which shaded the windows." Here, among others, were the dirty-faced man with a clay pipe, the very red-faced man behind a cigar, and the man with a black eye, who slowly filled a large Dutch pipe with most capacious bowl. Tupman and Snodgrass were of the company and smoked cigars. Sam Weller's father smoked his pipe philosophically. If Sam's "mother-in-law" "flies in a passion, and breaks his pipe, he steps out and gets another. Then she screams wery loud, and falls into 'sterics; and he smokes wery comfortably 'till she comes to agin." What better example could there be of pipe-engendered philosophy? When Mr. Pickwick and Sam look in at old Weller's house of call off Cheapside, they find the boxes full of stage coachmen, drinking and smoking, and among them is the old gentleman himself, "smoking with great vehemence." After having given his son valuable parental advice, "Mr. Weller, senior, refilled his pipe from a tin box he carried in his pocket, and, lighting his fresh pipe from the ashes of the old one, commenced smoking at a great rate."
From Chapter 15: The "Tobacco Roll," either alone or in various combinations, was one of the commonest of early tobacconists' signs, and was in constant use for a couple of centuries. It may still be occasionally seen at the present time in the form of the "twist" with alternate brown or black and yellow coils, which up to quite a recent date was a tolerably frequent adornment of tobacconists' shops, but is now rare. This roll represented what was called spun or twist tobacco. Dekker, in James I's time, speaks of roll tobacco. The youngster who mimics the stage-gallants in Jonson's "Cynthia's Revels" as described in Chapter II (ante; page 31), says that he has "three sorts of tobacco in his pocket," which probably means that it was customary to mix for smoking purposes tobacco of the three usual kinds—roll (or pudding), leaf and cane. One would have thought that a representation of the tobacco plant itself would have been a more natural and comprehensive sign than one particular preparation of the herb, yet representations of the plant were rare, while those of the compressed tobacco known as pudding or roll in the form of a "Tobacco Roll," as described above, were very frequently used as signs.
